For decades, if not centuries, America's top religious brand has been "Protestant." No more.
In the 1960s, two in three Americans called themselves Protestant. Now the Protestant group -- both evangelical and mainline -- has slid below the statistical waters, down to 48%, from 53% in 2007
Where did they go? Nowhere, actually. They didn't switch to a new religious brand, they just let go of any faith affiliation or label.
The Pew Forum on Religion & Public Life released an analytic study today titled, Nones on the Rise, now that one in five Americans (19.6%) claim no religious identity.
This group, called "Nones," is now the nation's second-largest category only to Catholics, and outnumbers the top Protestant denomination, the Southern Baptists. The shift is a significant cultural, religious and even political change.
- read the rest at USA TODAY
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